Chapter 4

Do's & Don't's

Submit Clean Artwork

Not only is it cheaper for you, it is easier for us. Learn how to use some simple graphic programs. You would be amazed at how much you can do with just a little effort. The more the artwork you give us looks like what you want on your order, the quicker it will be done, the happier we will be as a company for giving you what we know is our quality, and most importantly the happier you will be for a job well done.

Use PMS Colors

PMS Stands for Pantone Matching System, wherein every shade of color is represented by a number. This is a universally accepted system in all aspects of printing. We can supply you with the pantone numbers of our commonly used colors. Be aware that computer monitors are not a good source of Pantone colors, because they vary greatly. What you see on your screen is not necessarily what shows up on ours (our monitors are calibrated to the Pantone system). You can buy Pantone “books”, which contain hundreds of color chips and their corresponding number. Also, there is a charge for specific matches to colors not regularly held in our inventory.

The Polyester Problem

Today’s Cotton T’s are a far cry from those of the past. They come in all the colors of the rainbow, and are pre-shrunk. They are durable, and comfortable, and they breathe better. However, if you choose to use 50/50 blends, please be aware that certain brands in certain colors are prone to a condition called "bleeding". These polyblends are commonly “overdyed” and the plastisols used to print on them tend to “bleed” the shirt color through the ink (OK, it's actually a far more complicated process, involving trapped gases and lots of scientific terms, but the point is they bleed). We do have special inks for polyester shirts, but they are limited in their scope. The problem is triggered by the heat generated to cure the image to the shirt causing dye from the shirt to “migrate” into the ink. The worst culprits are red, forest, navy, black, anything dark. Ash, Birch, White, or light colors are usually not a problem, because you can’t see the dye in the dark inks used.

Thin Lines & Tiny Dots

The process of “burning” a screen involves a light source (in our case ultraviolet) causing the unprocessed screen to dry in areas that are light and be removable where the darkness of the image blocks the light. Thin lines (some font’s have very thin lines) & tiny dots are difficult to get through the screen. The finer the detail in your image, the finer the mesh (coarseness of the screen) that we use to print your order. The finer the screen we use, the less ink is applied to the garment. This is not a problem on light colored items, but on darks the higher the “meshcount” we use, the less opaque the color in your finished garment will be. If you desire complex, halftoned, fine lined graphics, these are best reproduced on lighter colored T’s using dark inks with high meshcount’s.

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